Rodolfo Fernandes — Group Creative Director / Art at AKQA Bloom

The Gun Violence History Book

Illinois Council Against Handgun Violence.

D&AD Black Pencil, 2x Yellow Pencil, Graphite Pencil, Wood Pencil Cannes Lions 3x Gold, 3x Silver One Show 4x Gold, 6x Silver, 7th most awarded campaign Art Directors Club Best of Discipline, 2x Gold, Gunn Report Top100 list

The Gun Violence History Book is a symbol and an educational tool, made from facts and newspaper articles to showcase a tragic history that repeats itself. Books were mailed to lawmakers, displayed in public spaces where historical gun violence took place, and used at schools to educate future voters. The displays, a film and PR drove people to a site where they could email their senator, or request the book to use as a classroom tool.

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Call From Nature

Michelob Ultra Pure Gold. AB InBev.

D&AD Wood Pencil Cannes Film Shortlist AICP Shortlist

Nothing seems to be natural and pure anymore like in the past. In this case, it’s time to return to our origins. It's time to follow our nature. That’s the story behind our TV spot for the Anheuser-Busch InBev organic beer, Michelob ULTRA Pure Gold.

Directed by Ian Pons Jewell the film was released during the 2019 Oscar broadcast.

+ Ian Pons Jewell - Director / Marc Gomez - DOP

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My Blood is Red & Black

Sport Club Vitoria da Bahia

Cannes 3x Gold, 8x Silver One Show 3x Gold D&AD Yellow Pencil, 2x Graphite Gunn Report Most awarded idea in the ranking's history - All Guns Blazing, 2nd most awarded campaign - Across Tables, Bullet from Gunn.

 

We took off the red of the Vitoria's centenary jersey. Only with the direct participation of the fans, through blood donations, would the color of the jersey go back to normal, stripe by stripe as blood was being donated. It's a fact: people are only motivated to donate blood when someone they like is in need. Thus, we decided to invite people in Bahia (Brazil), to donate blood for their greatest passion: their football club. The campaign increased of 46% in blood donations (expect: 25%). With an investment of US$ 15,000.00, we generated US$ 8,000,000.00 in spontaneous media. Approximately 130 million people were impacted: more than 1 billion page views on the web and 935 minutes of TV exposure, including matches, after match shows and articles.

 
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Planetary Guardians

Turning ecosystem sounds into a living visual identity.

Cannes 1x Silver, 04 x Shortlist

 

Johan Rockström and over 28 of the best scientists in the world have created the Planetary Boundaries. This framework identifies nine boundaries within which humanity can continue to thrive. Unfortunately, six of them have already been crossed. So, the Planetary Guardians were born: a collective of world leaders, politicians, scientists, and activists to protect Earth and keep it within these boundaries. 

To create its visual identity and positioning, we listened to the most important voice: the Earth’s voice. Collaborating with Aza Raskin and the Earth Species Project, the design employs machine learning to transform sounds emitted by nature into 3d shapes that become our logo and a living, breathing identity system.

+ groba.studio - 3D / Fabio Del Rio - Motion

(Re)boot - WIP

Championing sustainability through the spirit of sport.

Cannes 04 x Shortlist

 

In today’s world, where people buy 60% more clothes and items are only used seven times on average, the sports industry faces an even greater challenge. Every season, leagues, clubs and athletes all over the world discard used sports equipment, contributing to a growing waste problem. The Major League Soccer alone goes through 12,800 pairs of boots and 5,400 balls a year. Traditional recycling and donation methods fall short due to the variety of materials involved. (re)boot was born to eliminate waste in the sports industry and keep gear in play for longer, by collecting used materials from professional clubs and transforming them into new products.

+ Justin Mensinger - Uniform Design / Garry Lockwood - Mascot Concept / Sete Pele & Cura - Editorial / Plant.rvk.sp - Design System / Cego - Motion

Collection 01 - (re)boot + Inter Miami

Heron. Inter Miami very first mascot

In partnership with artist Freehand Profit, we created Inter Miami’s first-ever mascot, crafted entirely from repurposed club materials. Inspired by the heron—a large, wading bird native to the Miami-Fort Lauderdale area—the mascot embodies the team’s ambition. Revered worldwide in various mythologies, the heron symbolizes power, protection, patience, and success.

Constructed from upcycled materials like jerseys, gloves, balls, and boots, this unique mascot reflects our commitment to sustainability. (Major League Soccer alone uses approximately 12,800 pairs of boots and 5,400 balls each season.)

Plant Based Foods Association - WIP

Plant Based Foods Association: Plant Based May Casuse

Most people are unaware of the incredible benefits of eating plant-based. Which means they make uninformed choices, leading them to believe plant-based foods may cause negative side-effects. To inform people about the many amazing things plant-based foods may cause, the Plant-Based Foods Association launched a 10,000 word leaflet full of things Plant-based foods may actually cause, not just to us, but on the planet. 

Chicago not in Chicago

City of Chicago

Cannes 04 x Shortlist One Show 01 x Gold, 03 x Bronze, 06 x Merit. Permanent collection at the Poster House Museum NYC.

 

Chicago has influenced the most prominent cities across the globe. From NY to Berlin, from São Paulo to London. But not many people know that. Finally, a tour that will change its perception. The first Chicago Tour not in Chicago.

+ Black Madre - Illustrations

Gun Survivor Review

Guns Down America

Cannes 1x Gold, 2x Bronze D&AD 01 x Wood Pencil One Show 05 x Silver, 03 x Bronze Clio 01x Gold, 02 x Silver, 03 Bronze

 

97% of consumers are more likely to buy a product after watching an online review. That goes for guns too. Online gun reviews receive billions of views each year, but the content lacks regulation. For the first time, gun violence survivors reviewed the guns that almost took their lives to spark a conversation about gun safety among gun influencers.

Imprisoned Children

Save The Children.

Cannes 1 x Gold, 1 x Silver, 3 x Shortlist (Including GP for Good) Gunn Report 6th place at the Good Report Adweek Ranks The World's 18 Best Outdoor Campaigns


 

Five renowned fashion photographers were invited to produce a new campaign. This time, though, their talents were used to show something that didn't have any trace of beauty: Child labor.

The campaign had the participation of top Brazilian model Carol Ribeiro shot by Jacques Dequeker and other photographers include Henrique Gendre, Gil Inoue, Jairo Goldflus, and Daniel Klajmic.

By Jacques Dequeker
Henrique Gendre
By Jairo Goldflus
By Gil Inoue
By Daniel Klajmic
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Marias Vs Maria

United for Puerto Rico

One Show 2x Merit

 

To help Puerto Rico recover from the damage caused by Hurricane Maria, we created Marias vs Maria, an initiative that invited all Marias around the world not only to help the island and its people but also to restore the name “Maria”, which was also tarnished by the category 5 hurricane. To make it happen, we created a website (www.mariasvsmaria.com) calling all the Marias out there to join the movement and help in two ways: by donating at least $1.00 to help rebuild the country, and by spreading the word to other Marias by sharing the site or tagging them.